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ON THE BLOG


When a Multi-Award-Winning Luxury Retreat Calls, You Answer
How we worked with Gwinganna Lifestyle Retreat to transform social media into a full-funnel growth engine, driving millions of impressions, thousands of clicks, and long-term brand impact.


Digital Marketing Results For Clients of The Social Cue
Success across digital platforms looks different for every client. And in the interest of transparency, these are just some of the wins. Not everything went up. Some metrics dipped, and that’s part of the process. The takeaway? Results only matter if you do something with them. High engagement should feed into smart retargeting and paid campaigns that drive uptake. Underperformance should be reviewed, learned from, and refined. Every report is feedback. Every insig


Our Marketing Predictions for 2026
If your strategy hasn’t evolved, it’s already behind. Brands will be expected to have a point of view Neutral brands won’t be memorable. Clear brands will. Safe, generic, AI slop messaging blends into the feed. In 2026, audiences won’t remember brands that try to appeal to everyone. The internet has made one thing clear: no matter what you say, someone will disagree. Trying to stay neutral doesn’t protect you; it just makes you invisible. That doesn’t mean having a hot take o


The Rise of Influencer Marketing and How to Do It Right
Unlock the power of influencer marketing. Discover how nano, micro, and macro creators drive trust, engagement, and ROI with The Social Cue’s proven strategy.


What Sets a Social Media Agency Apart from an In-House Hire
Should you hire in-house or choose a digital marketing agency? Discover how The Social Cue’s expert team delivers strategy, content, ads and ROI without the overheads.


In Case You Missed It: Instagram Now Shows Up on Google
PSA: Check your settings. Instagram’s latest update means your content can now appear on Google. If your marketing strategy lives...


Spotted! Trends We're Loving
Leveraging trends in your social media strategy is about so much more than just riding the wave of virality . It’s about harnessing them...


How We Achieved 5,000 Shares on a Client Post
Client: @sirrometwines Goal: Awareness Views: 316K (92.5% from non-followers) Likes: 5,424 Comments: 185 Shares: 5,091 Saves:...


What are Hashtags and How to Utilise them?
Are hashtags dead, or have you just forgotten about them? Admit it, you probably (among everyone else) have been convinced hashtags are...


It's Not The Algorithm, It's Your Content
Repeat after me, "It’s not the algorithm, it’s your content" In the spirit of the recent 2019 VMA awards, I think we can all agree on one...


Things to do before developing your content for the week.
Just because it's for your business doesn't mean it should feel like a chore. In fact, social media should be one of the most enjoyable...


Boosting Vs. Creating Ads; wtf is the difference?
To boost or to create ad, that is the question If you have been using Facebook as a platform to market your business, you would have...


Back to basics: the essentials for using instagram for business
Using Instagram for your business: The essentials when starting out The technology in today's society is ever growing and at times it can...


Instagram for service based businesses; how to marketing your business on the gram
Service Based Businesses, raise your hand because this one is for you. At The Social Cue, we often get asked "If I don't have a product...


Content development; daily content ideas
There is no denying it. Instagram has become the key player in the digital marketing game and with recent statistics showing the growing...


Get popular on instagram; how to increase your audience
Is it just us, or is growing your Instagram followers in 2018 like getting blood from a stone! It used to be easy didn’t it?! A few...


Instagram API changes and what they mean for you
Stop what you’re doing because shit just got real! We received some serious Social Media news pertaining to Instagram’s APIs. More...


I got 99 problems but the algorithm ain't one
The Instagram Algorithm is something you will most definitely be aware of if you are using social media and the gram for business and...


Don't forget to be social on social media
Social Media is exactly that. Social. We often talk about the negative impact that can occur by falsifying engagement through automation...


Our top tips for killing it in 2018
It’s almost the end of the year and we were beginning to fade, neglect working on OUR business, procrastinate and completely ignore the...


How to keep your content cohesive
We all use social media. We share memes, keep our friends up to date on our daily happenings, get our creep on and wind up 32 weeks deeps...


How to use Pinterest for business
I am a serial "pinner" myself. I have a personal Pinterest donning tonnes of pins of living spaces, healthy recipes, workouts to get...


How to drive traffic to your website
Clients constantly ask us, "How can I drive traffic to my website". Your audience has come across your social media platforms, maybe they...


Insatgram Faux Pas: Automated bots {don't do it}
"Increase engagement with our Instagram bot. Attract real likes, followers & comments by automating your activity. Try now for free!" The...
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