HOW WE WORK
At The Social Cue, you get a full team of digital marketing specialists; senior strategists, creatives, and performance experts who cover everything under the digital umbrella.
Our approach is tailored and flexible by design. Some clients work with us on a defined monthly scope to drive long-term growth. Others bring us in for campaigns, launches, or one-off projects that need senior-level support and quick execution.
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Whichever way you work, we bring structure, strategy, and a deeply collaborative approach, adapting to your goals month to month while delivering the consistency and expertise of a high-performing in-house team. We offer three engagement models; the Scope-Based Retainer, the adaptive retainer and the Flex Model.
MOST POPULAR
THE SCOPE BASED
RETAINER
ENGAGEMENT: MONTH TO MONTH, ONGOING
BEST FOR: ​​
→ ​​​​​Brands seeking an end-to-end marketing partner​
→ Businesses wanting structure and clear deliverables each month​
→ Teams ready to build momentum through consistent activity and strategic evolution
WHY IT WORKS:
Predictable investment. Strategic direction. Ongoing optimisation.You’ll always know what’s happening, why it matters, and how it’s helping your brand grow.
THIS MODEL IS DESIGNED FOR BRANDS THAT WANT A TRUE MARKETING PARTNERSHIP - CONSISTENT, STRATEGIC AND PERFORMANCE FOCUSED.
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We start by developing a tailored scope built around your business goals. That scope draws from every area of our expertise; strategy, content, social media, paid media, email, campaigns, and beyond, mapping out exactly what’s needed to move your brand forward.
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From there, your deliverables roll out day-to-day, week-to-week, and month-to-month, giving you structure, clarity, and complete confidence in what our team is delivering.
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But we don’t set and forget. As your business and goals evolve, we bring proactive recommendations to the table, identifying new opportunities, refining strategy, and ensuring every activity contributes to your bigger picture.
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THE ADAPTIVE
RETAINER (TIME-BOUND)
ENGAGEMENT: MONTH TO MONTH, ONGOING
BEST FOR: ​​
→ ​​​​​Brands needing flexible, ongoing support across multiple marketing functions
→ ​​​​​Businesses with internal teams who benefit from senior-level strategy and execution
→ ​​​​​Companies not ready to hire in-house but want consistent monthly collaboration
→ ​​​​​Smaller budgets looking for maximum impact through expert time allocation
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WHY IT WORKS:
You set the hours; we focus them where they count.
Every month, your efforts adapt, giving you access to a full-service team, without the rigidity of a set deliverable list.
THIS MODEL IS FLEXIBLE AND DESIGNED TO MOVE WITH YOU. FOR BRANDS WHO VALUE CONSISTENCY AND THE FREEDOM TO ADAPT THEIR FOCUS EACH MONTH.
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The Adaptive Retainer gives you a set number of hours each month, applied wherever your business needs them most. Instead of a fixed scope, you get flexibility: our time and expertise can shift between strategy, social media, content, paid media, campaigns, or consulting, adapting as your priorities evolve.
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It’s ideal for brands who value regular marketing support, but prefer to move fluidly across multiple projects and channels.
Whether you’re testing new campaigns, managing ongoing growth, or simply need senior marketing experts to plug into your team each month, this model ensures your hours are used where they’ll deliver the biggest impact.
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Don't need month to month?
THE FLEX MODEL
ENGAGEMENT: PROJECT BASED, OR AS NEEDED
BEST FOR: ​​
→ ​​​​​Product launches, campaigns, and seasonal promotions
→ Brands with in-house teams needing senior expertise to fill skill or capacity gaps
→ Businesses seeking short-term, high-impact marketing support
→ Companies exploring a partnership with The Social Cue before committing to a retainer
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WHY IT WORKS:
You gain flexible access to a full-service marketing team, strategists, creatives, and ad specialists, who deliver high-impact work with measurable results. Whether it’s a one-off project or a short-term collaboration, you get the same strategic insight and creative execution that powers our long-term partnerships.
HIGH PERFORMANCE DIGITAL MARKETING ON YOUR TERMS.
NOT EVERY BUSINESS NEEDS AN AGENCY, EVERYDAY, ONLY WHEN IT COUNTS.​​
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The Flex Model gives you direct access to The Social Cue’s senior marketing team for strategic campaigns, creative execution, and performance delivery, without the commitment of a monthly retainer.
​It’s designed for businesses that want expert input and execution when they need it, whether that’s filling skill gaps within an existing team, leading a product launch, or delivering a campaign that demands fast, results-driven performance.
This model moves at your pace, flexible, strategic, and outcome-focused. You can bring us in to plug the gaps in your in-house capabilities, support seasonal activity, or drive high-level strategy and creative execution for short-term marketing goals.​​​​
