How We Achieved 5,000 Shares on a Client Post

Client: @sirrometwines

Goal: Awareness 

Views: 316K (92.5% from non-followers)

Likes: 5,424 

Comments: 185 

Shares: 5,091 

Saves: 1,648 

New Followers: 857

And the best part? These results came entirely from organic content. No ad spend or boosting across channels.

Disclaimer: There’s no guaranteed formula for virality. Sometimes a post performs, sometimes it doesn’t. What matters is the strategic intent behind the content. Here’s what we did to optimise its chances of success.

Understanding the Audience Was Key

Through testing content formats, we discovered that our client’s audience responded best to UGC-style content, especially when it showcased the experience in an aspirational yet authentic way. While polished creative had its place, it wasn’t driving engagement the way we needed.

Pro Tip: If your audience tells you what they like, pay attention.

Instead of staging a traditional shoot or leaving it to chance with an influencer, we took a more strategic approach: We sent our own team to experience the brand first-hand. By deeply understanding what resonates and how to capture it, we were able to curate the exact tone, angles, and moments needed, ensuring the content hit the mark both creatively and strategically.

What The Results Mean

The performance highlights not just surface-level engagement but meaningful brand growth opportunities.

Shares: The volume of shares reveals two key behavioural insights:

• Audience Identification: People saw themselves in the content and shared it to suggest the experience to others (e.g., “Let’s do this” moments).

• Organic Distribution to New Audiences: Shares extended beyond the existing follower base, evidenced by over 90% of viewers being non-followers. This is a strong signal that the content reached new audiences, significantly boosting brand awareness.

Views: With 300,000+ views and counting, the post benefited from strong initial engagement (saves, shares, comments), which contributed to:

• Algorithmic prioritisation, including increased feed visibility and potential placement on the Explore page.

• A sustained performance curve with the kind of momentum typically reserved for content with both relevance and replay value.

This exposure positioned the brand in front of a wider audience in a way that felt native to the platform, a critical factor for long-form attention in a scroll-heavy environment.

Follower Growth: The post generated 800+ new followers, proving that content can be both engaging and effective in driving tangible brand outcomes. By grounding the execution in audience insight and visual relatability, we converted passive viewers into active community members.

The Takeaway

Virality isn’t guaranteed, but strategic content can shift the odds.

These results demonstrate that when content is rooted in audience insight, created with intent, and delivered with clarity, it does more than earn likes; it builds brand equity, drives discovery, and creates connection.

If your content looks great but isn’t landing, it’s time to rethink the strategy. Understanding your audience, building content that resonates, and creating measurable impact are what drive real results.