Digital Marketing Results For Clients of The Social Cue

Success across digital platforms looks different for every client. ⁠And in the interest of transparency, these are just some of the wins.⁠ Not everything went up. Some metrics dipped, and that’s part of the process.⁠

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The takeaway? Results only matter if you do something with them.⁠

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High engagement should feed into smart retargeting and paid campaigns that drive uptake. Underperformance should be reviewed, learned from, and refined.⁠

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Every report is feedback. Every insight is an opportunity for growth.

We ran a december campaign for a client, and it had a viral moment

After a period of engagement stagnation, partly due to legacy spam and bot accounts purchased before our time, key engagement signals were being diluted and misread by the algorithm.

We identified the issue and deployed a targeted engagement-first campaign to reset signals and attract real users.

The result? Reach and engagement didn’t just spike during the campaign. They’ve continued to grow exponentially beyond it.⁠

A client achieved 10% audience growth, exceeding performance benchmarks

We’re not above celebrating follower growth. It matters. But for us, it’s never the end goal. Growth is the entry point, not the outcome. The work doesn’t stop here.

This expanded audience now feeds directly into the wider funnel. Retargeting campaigns activate to nurture new followers.

Reach creates opportunity. Strategy turns it into results.

We found the winning content pillar to drive shares for our client

We’re firmly in the era of the silent viewer. Public engagement is down across platforms. Fewer likes, fewer comments. But private sharing is happening faster than ever.

Instant non-follower reach.

New, qualified eyeballs entering the ecosystem.

Stronger platform signals that the content is valuable.

Those signals don’t just lift one post. They improve visibility across the brand’s entire content output.

In today’s landscape, shareable content isn’t just engaging. It’s algorithmically powerful.

We delivered strong return on ad spend over the festive period

By leveraging a high-performing month of organic content, we launched retargeting ads to audiences who had recently engaged with the brand, turning attention into action.

Organic engagement is valuable.

But when it’s activated through paid, it becomes revenue.

Strategy is what closes the loop.

This client experienced a significant lift in brand awareness, supported by funnel-led content designed to drive traffic

The result? A 1,300% increase in direct website traffic.

Every piece of content had a role to play, awareness to capture attention, mid-funnel content to build interest, and clear pathways to drive action. When content is built with intent, momentum compounds.

This win is especially notable because December is typically one of the most competitive and noisy months for attention.

We leveraged an Instagram giveaway campaign to grow the client’s database

While the momentum of giveaways and organic campaigns is often short-lived, we used the surge in engagement as an opportunity to retarget and capture first-party data, giving the brand direct access to its audience.

Rather than letting organic success fade, we extended its impact.

The result? A high-performing series of organic posts translated into 1,400+ new database sign-ups and an audience the brand can now nurture, convert, and sell to directly.

We have developed a framework that supports growth in brand equity and revenue.If you’re done with guesswork, connect with The Social Cue.