ABOUT US
We are The Social Cue.
A Digital Marketing Agency born in 2016, in the same era that social media for business was finding its feet.
From the beginning, we’ve grown alongside the platforms, learning their rhythms, and mastered how to turn them into real tools for brand growth.
What started as one of Queensland’s first dedicated social media management businesses has since evolved into a full-service digital marketing agency.
Today, we deliver strategy, creative, content, and campaigns for growth-minded brands across Australia and beyond.
Your biggest supporters. Your loudest advocates. Your strategic partners.
ASH
FOUNDER/
HEAD OF STRATEGY
TOSHI
ACCOUNT
MANAGER
GRACE
CREATIVE LEAD/ SOCIAL MEDIA COORDINATOR
CHARLOTTE
MARKETING
ASSISTANT
KLEY
ONLINE
BUSINESS
SPECIALIST
MEET OUR DIRECTOR, ASH
Ash McConnell is the founder and Director of The Social Cue.
In her early twenties, Ash recognised the untapped potential of social media long before it became the marketing staple it is today. In 2016, she launched The Social Cue, one of Queensland’s first dedicated social media management agencies, and has been shaping the industry ever since.
Nearly a decade on, Ash has partnered with some of Australia’s most renowned brands, leading campaigns, steering strategy, and evolving The Social Cue into a high-performance digital marketing agency known for its balance of creativity and results.
What sets Ash apart is her unwavering investment in every brand she works with. For her, strategy isn’t a service; it’s second nature. She thrives on bringing clarity, consistency, and confidence to businesses navigating the complexities of digital marketing.
Outside of work, Ash is all about balance and joy, catching sunrises, discovering new restaurants, soaking up live music, and spending time with her husband and their much-loved fur babies.
ABOUT TOSHI
Tosh has been part of The Social Cue team since 2020 and today leads client relationships as an Account Manager. With a Bachelor of Design, majoring in Graphic and Communication Design, and 5+ years of experience in the marketing industry, she brings both creative insight and practical know-how to every project.
For every client she partners with, Toshi is dedicated to making sure things get done, and get done well (“If it’s worth doing, it’s worth doing right”). From planning campaigns to navigating challenges and keeping projects on track, she is dedicated to creating an organised, seamless experience.
She has a natural ability to stay ahead of deadlines, keep details in check, and bring creative solutions to the table when challenges arise. Clients value her for her thoughtful communication style, quick responses, and willingness to step in and help, no matter how big or small the task.
Working with Tosh means having someone in your corner who is reliable, considerate and solutions-focused. Someone who genuinely cares about making your job easier and your outcomes stronger.
ABOUT GRACE
Grace joined The Social Cue team in March 2023 and has been a beacon of light and vibrant energy since the moment she arrived. Now stepping into her role as Creative Lead and Social Media Coordinator, Grace's natural creativity delivers exceptional results for our clients.
With a Diploma in Social Media Marketing, Grace has her finger firmly on the pulse of digital trends, bringing fresh, innovative ideas to the table and adapting them seamlessly to suit each client’s unique tone, voice, and goals. She coordinates and facilitates shoots from start to finish, overseeing content ideation, capturing engaging imagery and video, and delivering polished edits ready to roll out across social platforms.
Her ability to craft content that feels aligned, purposeful, and impactful has elevated our clients’ online presence and fostered genuine connections within their communities.
And outside of work? Grace embodies balance. You’ll often find her with a coffee in hand on a morning walk, smashing out a run or Pilates class, or discovering the latest restaurant to indulge in, she’s our busy, social bee.
ABOUT CHARLOTTE
Charlotte joined The Social Cue team in April 2025 and quickly became a go-to for fresh ideas and content that resonates.
With a Bachelor of Marketing and Media, Charlotte brings a blend of strategic organisation and creative flair to her role, from trend-spotting and concept development through to polished reels and EDM designs that capture attention.
At her core, Charlotte is a creative who is passionate about shaping content that feels both purposeful and engaging. Her years as an elite athlete shine through in her work, giving her the discipline, focus, and competitive edge that ensures every project she tackles is elevated to its highest potential. When she's not behind her phone creating content, you'll find her out and about with friends, at Pilates, off on a beach walk, or planning her next getaway.
ABOUT KLEY
Utilising 20+ years in the online world, Kley provides consultancy and technical services to clients looking to maximise their return on their online activities, campaigns and processes.
Professionally, he loves harnessing Search Engine Marketing, Search Engine Optimisation, Online Productivity Tools, AI and Website User Experience to help bring the goals, needs and aspirations of business owners, entrepreneurs and organisational leaders to life! With his online expertise, in-depth knowledge, marketing/management university qualifications, and extensive experience running his own profitable businesses, Kley is in a unique position to advise and implement all the whats, whys, hows, and whens for your online business requirements.
Kley joined The Social Cue team in 2020, pivoting from the hospitality game back into the online business environment. He dislikes impersonalised service (in any arena), and so you will find him working closely with a select group of clients at any one time, dedicated to ensuring he personally delivers the support and outcomes they deserve.
Outside of work, his previous immersion into the hospitality space sees him seeking out and exploring the exciting array of local craft breweries, artisan distilleries, coffee roasteries and venues throughout SEQ and beyond. Kayaking, bike cruising and anything beach-side with family and friends always makes his day.
![The kind of emails that find us well 💅🏻
To be real; creative burnout is a thing.
We pour so much into what we do: ideas, strategy, storytelling, design. And while we back our work (always), there’s something powerful about hearing it lands.
Creative confidence isn’t always automatic. This is the fuel.
[digital marketing agency, social media agency, content agency, marketing, client feedback, creative agency]](https://scontent-iad3-1.cdninstagram.com/v/t51.82787-15/522608322_18381004810135756_2077188161468991107_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=WVMkoPJQuHkQ7kNvwFLAJSk&_nc_oc=AdmoSU7kTVzaHIznQtnz3DDHTwt51YCQVUHRwsJFjxO2OnKIwPNVmG4xjYqM1a73-7c&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=M-V-L3P2GaWjrWkmb-6UCQ&oh=00_AfgCPdMLEJw0HK7iduO1keGUoKNA_nTK48CZhCbVJkbfaQ&oe=692AF56D)
![PSA; Check your settings. Instagram’s latest update means your content can now show up on Google.
If your entire marketing effort lives on social and you’ve been neglecting SEO, this one’s for you.
Instagram just rolled out the option to have your Reels, static posts and carousels indexed by search engines. It means your content can now reach people outside the app, across Google.
So, let’s check your settings.
Settings → Account → Sharing & Remixes →
“Allow search engine indexing”
We’ll be testing this across client accounts, and our own to see how much of an impact keyword placement has. We’ll be adding keywords to the bottom of captions, that way, we protect brand voice and reader experience without compromising on SEO value.
If you want to optimise your own content:
→ Clean up your bio
→ Add relevant keywords to your captions and bio
→ Mention your location if you’re a service-based biz
→ Use descriptive alt text when posting (you’ll find it under Advanced Settings)
[ Brisbane Digital Marketing Agency, Gold Coast Digital Marketing Agency, Content Agency Gold Coast, Social Media Agency Gold Coast, Social Media Agency Brisbane ]
🤞🏻](https://scontent-iad3-1.cdninstagram.com/v/t51.71878-15/518875462_1445224710128198_5944620752760847240_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=EV6X0Xp7ZSYQ7kNvwHLzDNX&_nc_oc=AdncZJY2Io2Om8-xA2z-CNB9hbmhrr_-bYrI1VRUFckIqXuGE6iprcKS12fH-NUG0QY&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=M-V-L3P2GaWjrWkmb-6UCQ&oh=00_Afh1_17Bpl7BQIOdKeMZ7KJYYNbEQ3sXax9UMQkVK6C2rw&oe=692AEB63)
