How to develop a hashtag strategy
Hash-tagging is everywhere. They are on Instagram, Facebook, Twitter, Pinterest and at selected home decor stores splashed across cushion covers. Even if you aren't entirely sure about the mechanics of how they work exactly, chances are you are probably using them on your social media platforms (kudos for giving it a go). We have found that most millennials have heard of hash-tagging but not everyone knows what they are used for. We are here to shed some light on the situation.
What if we told you that by developing a strategy and considering the hashtags you include in your content, you can increase your reach, exposure and audience #mindblown
In our opinion Hashtags are the best thing since Mark Wahlberg's Calvin Klein campaign (Let's all just take a moment...). When used correctly, they are optimsing the exposure of your brand and making your business more discoverable to your target market and on the flip side, connecting you with people and places that you may be interested in learning more about.
Here are some core Do's and Don'ts of Hash-Taggery
1. DO your research!
You are allowed to use 30 hashtags per post. That means you have 30 opportunities to connect your business with your target audience, so use them wisely. Research is a key element to the success of your strategy. Think up a few core tags and before using these, search each to see how many posts they have been applied to. This will give you an indication of whether or not the tag is trending and performs well on social media. On the contrary, if your tag is too general, (i.e #food) your content will be lost among squillions of posts so try to be more specific to target your desired audience, (i.e #Brisbanefood).
Research similar businesses or brands to see what tags they are using. If they are successful with their engagement levels, you may be able to implement these into your own efforts.
Use search engines to research the popularity and effectiveness of specific hashtags.
Firstly, it's ugly. We want your page to look aesthetically pleasing.
Secondly, you are wasting your 30 hashtags (and your opportunity to connect) on crap.
Thirdly, your content will be inundated with profiles which are not going to add any value to your business.
Note: It is better to have 30 likes from followers who are interested in your brand rather than 300 likes from random/spam accounts.
3. DO ensure that the tags you use are clear and easily searched.
There is no point tagging phrases that are nek level difficult to read let alone think to search. You know the ones, you need to read them over five separate times because you can't decipher where one word ends and the other begins, yeah don't do that. Instead, use simple, clear and meaningful hashtags.
4. DON'T Use hashtag that aren't relevant to your brand or the content.
The quickest way to lose followers is by inviting an audience using an irrelevant hashtag only to have them discover that your page in fact has nothing what so ever to do with it. People do not like being lured under false pretense. You will discover you'll lose the followers just as quickly as you gained them.
Building your audience organically is a slow burn (Trust me, we know), but if your hashtags are relevant to your brand and business, you will find that the new followers you receive will tend to stick around because they share a genuine interest in your profile and what you offer.
Try to avoid using tags like #followforfollow or #likeforlike - While it may look great having 657 average likes on each piece of content you produce, a large percentage of these accounts are not and will not be of any value to your business.