If your strategy hasn’t evolved, it’s already behind. Brands will be expected to have a point of view Neutral brands won’t be memorable. Clear brands will. Safe, generic, AI slop messaging blends into the feed. In 2026, audiences won’t remember brands that try to appeal to everyone. The internet has made one thing clear: no matter what you say, someone will disagree. Trying to stay neutral doesn’t protect you; it just makes you invisible. That doesn’t mean having a hot take o